Writing Successful Sales Letters

In my quest to assist you in creating conscious products, I am eager to encourage you to find your own voice and brand yourself with your own unique style. This will create a presence for you on the internet and people will begin to trust you and look forward to your input. It will put a refreshening frame around whatever you are presenting because it will be from your heart.

Let's start with creating sales letters as they are often times the initial face you present to others. I am going to take you through five steps the experts use to get outstanding results. I am also going to give you a couple of tools I use to help me in this venue.

STEP 1: Your Headline Is Most Vital--Work Hard On It!

Your headline is the most important part of your web site copy. Because of this, it is imperative that you get it right as soon as possible as you want your ads to bring interested people to your web site or offer.

Personally, I've messed up a lot over the years writing headlines, but somehow my copy always got me through. These days since there's so much web copy for your prospects to read, your headline must be a real show-stopper to get them to read further into your sales copy.

Without a great headline, 79% of web readers will pass through your site WITHOUT giving one glance to the rest of your copy. If your copy is outstanding but your headline is weak, you will lose sales. They will never get to the copy. Take it from one who's been there and done that with BAD headlines!

I will not presume to teach you everything there is to know about writing headlines here, however, I will give you a few hints I've learned myself.

A long time successfully brilliant internet marketer and expert in excellent copy, Yanik Silver of Instant Sales Letters, says that for you to get show-stopping headlines that work, first make them sound POSITIVE. Leave negative sounding copy until the end when you have asked for the order. He says it's best to draw people into your copy with a promise of something they can immediately gain and not something they may lose.

That's very sound advice. Positive (strong, promising) headlines have been used successfully for years. So take a cue and model what works.

That takes us to the second most important thing you must know about writing show-stopping copy.

Ahh, but that comes next time.

Meanwhile, here are some tools for you to use. The zip file includes an adformatter software (it formats your emails so that they fit into 60 characters across or smaller) which is an exe file. Then, there is another exe file which is a headline producer. I have also included two pdf files and a Word document that gives you ideas of headlines. The files are perfectly safe although two of them can only be assessed by the Windows platform. They can be immediately downloaded by clicking here:

http://ifalola.com/downloads/headlines.zip

Please let me know if you have any questions. I will talk to you soon.

To OUR Success,

Iya Ifalola Omobola
Skype: iya.ifalola.omobola

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